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Smart wearer is too expensive? It does not prevent Apple Watch from being rated as the coolest product
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Published time: 2017-11-30
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Said in a report from market research agency Juniper Research days before they found after investigation of Britain and the United States more than 2000 intelligent mobile phone users, people are not very concerned about the smart wearable devices the price is relatively expensive.
Said in a report from market research agency Juniper Research days before they found after investigation of Britain and the United States more than 2000 intelligent mobile phone users, people are not very concerned about the smart wearable devices the price is relatively expensive.
Surveys show that few people are interested in expensive smart wearable devices. Only 1/5 consumers originally pay more than 175 dollars for smart wearable devices. This is not a good sign for a relatively expensive smart watch. In contrast, such a survey may also explain in some way why cheaper sports rings (such as FitBit) can be more hot.
Besides the more explicit use of sports bracelets than other smart wearable devices, another important reason is that they have inherent advantages in price, because their manufacturing cost is low. For sports rings, there are few products that sell for more than $175. "
James Moar, an analyst at Juniper Research
But interestingly, the survey on the most cool smart wearable device shows that although apple and Samsung products are expensive, they are the coolest products that people feel. More than 75% of the respondents said they were more inclined to buy products of the two brands. While other brands of products are low in price, they are all in the middle and lower reaches of the list. Even the stylish hand rings are not very high.
Juniper Research also shows that although consumers generally agree that smart watches are lacking in specific purposes relative to sports bracelet, they will be happy to pay if prices can be further reduced. So is the current market outlook for smart watches really not so optimistic? Not in fact. About 20% of the surveyed consumers are interested in high-end smart wearable devices, which may be enough to stimulate the continued development of smart watches. After all, as a product like Apple Watch, it seems not to be bad in sales.
Surveys show that few people are interested in expensive smart wearable devices. Only 1/5 consumers originally pay more than 175 dollars for smart wearable devices. This is not a good sign for a relatively expensive smart watch. In contrast, such a survey may also explain in some way why cheaper sports rings (such as FitBit) can be more hot.
Besides the more explicit use of sports bracelets than other smart wearable devices, another important reason is that they have inherent advantages in price, because their manufacturing cost is low. For sports rings, there are few products that sell for more than $175. "
James Moar, an analyst at Juniper Research
But interestingly, the survey on the most cool smart wearable device shows that although apple and Samsung products are expensive, they are the coolest products that people feel. More than 75% of the respondents said they were more inclined to buy products of the two brands. While other brands of products are low in price, they are all in the middle and lower reaches of the list. Even the stylish hand rings are not very high.
Juniper Research also shows that although consumers generally agree that smart watches are lacking in specific purposes relative to sports bracelet, they will be happy to pay if prices can be further reduced. So is the current market outlook for smart watches really not so optimistic? Not in fact. About 20% of the surveyed consumers are interested in high-end smart wearable devices, which may be enough to stimulate the continued development of smart watches. After all, as a product like Apple Watch, it seems not to be bad in sales.
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